Digital Marketing Principal - Digital Upsell & In-Product Growth (Digital Product Management)

Location: Remote within the United States, excluding Alaska, Hawaii, and U.S. territories. Employees living within 50 miles of a hirify.global campus must work onsite at a campus several times per week. Listed campuses are in Plano, Texas; Pittsburgh, Pennsylvania; and Collierville, Tennessee.

Salary: $8,007.29–$18,149.85 per month in the United States, with location-specific ranges.

Company

hirify.global provides transportation, logistics, and technology-supported delivery services.

What you will do

• Define the upsell opportunity map across the SMB platform, including purchase-readiness signals, upgrade paths, and user friction.
• Design and ship in-product insights, nudges, and contextual prompts that increase product awareness and purchase intent.
• Partner with product and engineering teams to prioritize and deliver upsell functionality.
• Develop product specifications, requirements, implementation plans, demos, and supporting tools.
• Lead strategic analysis of markets, products, trends, revenue performance, and customer experience.
• Support testing, measurement, research, training, and continuous improvement of products and technologies.

Requirements

• Master's degree or equivalent experience in marketing, finance, computer science, engineering, or a related business discipline.
• At least five years of experience in digital marketing or digital product management, or equivalent coursework and work experience.
• Strong understanding of business and customer needs, user experience management, product analysis, and technology capabilities.
• Technical acumen, strong collaboration and communication skills, and analytical ability.
• Eligibility for remote work within the United States, excluding Alaska, Hawaii, and U.S. territories.

Culture & Benefits

• Regular collaboration with technology, product, and engineering professionals.
• Remote work eligibility with campus attendance required several times per week for employees living within 50 miles of a campus.
• Comprehensive employee benefits.
• Equal opportunity employment and reasonable accommodations throughout the application process.