Senior Manager of Digital Growth and Analytics

Location: Hybrid role based in Waltham, Massachusetts, United States

Salary: $122,900–$187,200 annually, plus potential annual bonus or commission and other incentives.

Company

hirify.global operates Launchpad, a software platform focused on helping customers discover, build, launch, and grow production applications.

What you will do

• Drive qualified traffic to Launchpad.io through digital advertising, SEO, content, paid search, paid social, and retargeting.
• Build analytics, attribution, dashboards, and reporting to track prospects from initial engagement through sign-up, Blueprint creation, application development, production, and growth.
• Use data, experimentation, and customer insight to identify friction and improve conversion across the customer journey.
• Partner with marketing, product, engineering, sales, and customer success to improve the website, product experience, onboarding, and other customer touchpoints.
• Build a measurable, repeatable growth engine that improves acquisition, activation, conversion, retention, expansion, and advocacy.

Requirements

• 5+ years of experience in digital growth, customer journeys, or a similar field.
• Advanced proficiency in Excel and Power BI, with the ability to turn complex datasets into actionable business insights.
• Experience building and scaling digital growth programs with measurable customer and revenue outcomes.
• Experience improving conversion through disciplined experimentation, testing, and optimization.
• Experience connecting marketing activity with sign-up, activation, adoption, retention, and revenue.
• Experience collaborating with product, engineering, sales, and customer success teams.

Nice to have

• Experience with paid search, paid social, SEO, content marketing, retargeting, attribution, and customer analytics.
• Experience building new growth motions and structured programs in cross-functional ecosystems.

Culture & Benefits

• Innovative, inclusive, agile, flexible, and collaborative work environment.
• Continuous learning and development opportunities.
• Competitive global benefits program.
• Employee equity and potential bonus or commission incentives.
• Technology leadership recognized by Gartner analysts.