GTMx Solution Lead - Customer Engagement (Pharma)

Location: Shanghai, China; hybrid work arrangement

Company

hirify.global is a pharmaceutical company focused on medicines and healthcare innovation.

What you will do

• Lead omnichannel customer engagement optimization and transformation initiatives across business, marketing, sales, digital, and GTM teams.
• Collect and analyze customer journey data and engagement requirements to identify integration and process improvement opportunities.
• Develop omnichannel engagement frameworks covering digital channel architecture, governance, data quality, security, and compliance.
• Design integrated solutions using data lakes, CRM platforms, automated pipelines, and advanced analytics for personalized customer engagement.
• Centralize engagement assets, improve tracking and attribution methods, and automate dashboards, scorecards, and transformation metrics.
• Provide strategic recommendations on digital innovation, customer analytics, industry trends, and business model optimization.

Requirements

• Bachelor’s degree or higher in Marketing, Business Analytics, Data Science, Information Management, Digital Marketing, or a related field; a master’s degree is preferred.
• At least 8 years of experience in customer engagement, omnichannel marketing, or digital transformation, including 3 years of cross-functional project management experience.
• Advanced proficiency with digital engagement platforms, CRM systems, business intelligence, big data, and marketing cloud technologies.
• Strong strategic thinking, business acumen, customer-centric decision-making, communication, stakeholder management, and collaboration skills.
• Knowledge of pharmaceutical GTM strategies, omnichannel engagement, sales and marketing analytics, and data-driven commercial growth.
• Experience with omnichannel optimization or digital transformation in a global pharmaceutical or healthcare environment is preferred.

Nice to have

• Master’s degree in a relevant discipline.
• Previous experience in the pharmaceutical or life sciences industry.
• Fluency in English and Mandarin.

Culture & Benefits

• Hybrid work arrangement in Shanghai, China.
• Collaboration across international, cross-functional teams and cultures.
• Work focused on ethical conduct, data privacy, regulatory compliance, and professional standards.