7 часов назад
Sr. Vice President | Marketing (Healthcare)
175 000 - 215 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Vice President | Marketing (Healthcare) (Healthcare Marketing): Building CareATC's marketing function and growth engine across employer-sponsored healthcare solutions, with an accent on brand positioning, demand generation, broker and consultant channels, and go-to-market strategy for BeWell+. Focus on scaling marketing operations, CRM and attribution, developing the marketing team, and connecting marketing performance to commercial growth.
Location: Remote within the United States; Tulsa, Oklahoma is listed as the location. The role requires 40–50% travel.
Salary: $175,000–$215,000 base annually, plus annual bonus eligibility.
Company
provides patient-centered, employer-sponsored healthcare solutions designed to improve health outcomes and support healthier workforces.
What you will do
- Define brand positioning, market narrative, and competitive differentiation across the health center business, BeWell+, and the broader healthcare portfolio.
- Build scalable demand generation programs supporting employer growth and expansion within existing client relationships.
- Strengthen broker and consultant channels through targeted marketing, co-marketing, and sales enablement.
- Lead go-to-market positioning, messaging, and commercialization for BeWell+ and other growth solutions.
- Own digital and content strategy, marketing automation, CRM infrastructure, measurement, and attribution.
- Build and lead the marketing team while partnering with executive, Growth, Sales, Product, Client Success, Operations, and Clinical leadership.
Requirements
- Bachelor's degree required; an MBA or equivalent advanced degree is preferred.
- 12+ years of progressive marketing leadership experience, including 5+ years in senior leadership.
- Demonstrated success building or scaling a marketing function.
- Experience across brand strategy, demand generation, digital marketing, and marketing operations.
- Ability to connect marketing strategy and performance to commercial outcomes and move between enterprise strategy and hands-on execution.
- Healthcare, employer benefits, B2B2C, broker or consultant channels, or self-insured employer market experience is strongly preferred.
Culture & Benefits
- Fully remote executive leadership opportunity.
- Medical, dental, and vision coverage, 401(k), paid time off, disability insurance, and life insurance.
- Collaborative and innovative culture focused on improving health outcomes.
- Direct partnership with executive, Growth, Sales, Product, and Client Success leadership.
- Core values: committed, optimistic, reliable, and empathetic.
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