Manager, Programming Publicity

Location: Miami, Florida; hybrid schedule requiring work from the office at least four days per week

Company

hirify.global is a global media and entertainment company operating television, streaming, film, news, sports, theme park, and consumer product businesses, including Telemundo Enterprises.

What you will do

• Develop and execute external publicity plans for Telemundo daytime, scripted, and unscripted programming premieres and entertainment projects.
• Create press releases, media alerts, pitch letters, talent biographies, press kits, and other consumer-facing materials in English and Spanish.
• Coordinate press junkets, media interviews, on-set visits, photo shoots, electronic press kits, and other publicity activities.
• Build relationships with journalists, consumer media outlets, influencers, digital creators, podcasters, and emerging content platforms.
• Use AI-powered communications, media monitoring, audience intelligence, and content creation tools to identify trends and improve campaign planning.
• Monitor media sentiment, audience engagement, competitive trends, and campaign performance, providing recommendations to leadership and collaborating with marketing, programming, digital, corporate communications, and PR agency teams.

Requirements

• Bachelor’s degree in Public Relations or a related field.
• At least five years of publicity or communications experience, including experience working for or with PR agencies.
• Full fluency in English and Spanish, with demonstrated ability to write press materials in both languages.
• Knowledge of the U.S. Hispanic media landscape, audience behavior, digital consumption trends, social media platforms, and digital publicity measurement.
• Familiarity with generative AI, AI-powered communications, research, monitoring, productivity, analytics, communications, and project management tools.
• Unrestricted work authorization in the United States and willingness to work in the greater Miami, Florida area; a valid driver’s license is required.

Nice to have

• Entertainment or consumer media experience, particularly with U.S. Hispanic media.
• Experience launching shows, managing crises, and working with executives, talent, and media.
• Journalism background.
• Experience translating audience insights and performance metrics into publicity strategies.

Culture & Benefits

• Work in a 24/7 production environment with flexible hours, including early mornings, late hours, and last-minute schedule changes.
• Willingness to travel on short notice and on weekends is required.
• Collaborative work across marketing, programming, digital, communications, and PR agency functions.
• Equal employment opportunity and reasonable accommodation support are provided.

Hiring process

• Submit a resume or CV through the hirify.global careers site.
• External candidates may be required to attend an in-person interview at an hirify.global location.