Data Strategy Associate Director (AI)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, and partnerships to deliver personalised marketing and measurable growth for leading brands.

What you will do

• Transform Boots’ data into actionable insights, audience strategies, and media measurement solutions.
• Support audience-led bidding, testing, trials, and strategic recommendations across paid media campaigns.
• Lead strategic data workstreams, including data partnerships and the development of personas and agents for agentic AI.
• Collaborate with Boots stakeholders, internal MarTech and CRM teams, activation teams, and agency partners.
• Co-own data and technology testing, develop testing methodologies, and produce client-facing case studies.
• Manage partner approvals, data governance, compliance documentation, and privacy-first processes.

Requirements

• Experience in a digital agency environment in a data-led Data & Technology or Activation role.
• Experience with audience-based buying, audience data management, and segmentation.
• Strong analytical skills with the ability to analyse raw data and develop actionable recommendations.
• Experience managing multiple stakeholders in a matrixed environment.
• Strong communication, interpersonal, relationship-building, and collaboration skills.
• Understanding of privacy-first media and data compliance requirements.

Nice to have

• Interest in media technology, data products, advertising technology, and emerging trends.
• Experience explaining complex technical concepts to technical and non-technical stakeholders.

Culture & Benefits

• Hybrid working with frequent in-office events and collaborative team activities.
• Training, development opportunities, access to relevant tools and platforms, and a global community of analysts and data scientists.
• Medical, retirement, vision, and dental benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Inclusive employee resource groups and opportunities for professional growth across WPP networks.