Manager, Search Engine Marketing (SEM) (E-commerce)

Location: Framingham, Massachusetts, United States; minimum four days in the office with remote-work flexibility on Fridays

Company

Quill is a hirify.global brand providing office supplies, technology, custom print, services, and business-focused customer support.

What you will do

• Own the day-to-day strategy, execution, performance, and optimization of paid search across Google Ads and Microsoft Advertising.
• Manage Search and Shopping/PLA campaigns, including pacing, bidding, budgets, queries, products, audiences, devices, geographies, and feed health.
• Lead external agency execution by setting priorities, reviewing deliverables, tracking commitments, and directing resources toward high-value opportunities.
• Diagnose performance changes, identify root causes, coordinate corrective actions, and escalate material risks.
• Build an SEM testing and optimization roadmap covering campaign structure, bidding, creative, landing pages, feeds, promotions, and platform capabilities.
• Partner with analytics and Growth Marketing stakeholders to connect platform results with acquisition, order growth, profitability, lifetime value, incrementality, and customer value.

Requirements

• Bachelor’s degree in marketing, business, economics, analytics, or a related field.
• Seven or more years of progressive paid search or performance marketing experience with ownership of scaled SEM programs.
• Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.
• Advanced knowledge of Google Ads or Microsoft Advertising, including Search, Shopping/PLA, automated bidding, campaign structure, query analysis, and budget management.
• Strong analytical, quantitative, project management, communication, problem-solving, and Excel skills, including analysis of large or complex platform datasets.
• Experience with testing and experimentation and with retail, e-commerce, B2B lead generation, distribution, or other performance marketing environments.

Nice to have

• Direct people-management, coaching, or mentoring experience.
• Working knowledge of paid social and SEO.
• Experience with lifetime value, incrementality, attribution, customer segmentation, or marginal-return analysis.
• Experience with SQL, business intelligence tools, or analytical tools beyond spreadsheets.
• B2B e-commerce or business-customer acquisition experience.

Culture & Benefits

• Inclusive culture with associate-led Business Resource Groups.
• Flexible PTO with 22 days and seven observed paid holidays.
• Online and retail discounts.
• Company-match 401(k) and physical and mental health wellness programs.
• Base compensation may be supplemented by bonuses or other variable compensation.