4 дня назад
SEA Manager (Google Ads)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
SEA Manager (Google Ads) (Performance Marketing): Managing and scaling medium to large paid search accounts across Google Ads and Microsoft Ads with an accent on profitability, traffic quality, campaign structure, and data-driven experimentation. Focus on analyzing funnel performance, identifying root causes, expanding keywords, optimizing bidding and ad copy, and turning insights into measurable account growth.
Location: Berlin, Germany — hybrid or remote
Company
builds and operates comparison platforms and conversion funnels that connect users with products and services through performance marketing and affiliate business models.
What you will do
- Own and optimize medium to large SEA accounts, focusing on profitability, margins, traffic quality, and growth.
- Plan, execute, and optimize campaigns across Google Ads and Microsoft Ads.
- Analyze account and funnel performance, identify root causes, and implement measurable improvements.
- Identify growth opportunities through keyword expansion, competitor analysis, testing, and traffic-mix optimization.
- Develop and evaluate experiments involving bidding, keywords, ad copy, and campaign structure.
- Share performance insights with the wider team and collaborate with Sales and Product.
Requirements
- Proven experience managing and scaling SEA campaigns across multiple markets or accounts.
- Strong practical knowledge of Google Ads, Microsoft Ads, Google Ads Editor, Excel, and/or Google Sheets.
- Strong understanding of SEA KPIs, including traffic quality, CPA, ROAS, profitability, and margins.
- Knowledge of campaign structure, keywords, bidding, ad copy, conversion tracking, and account hygiene.
- Strong analytical, problem-solving, communication, and collaboration skills, with a proactive and independent working style.
- Fluent English required.
Nice to have
- German or additional language skills.
- Openness to feedback and commitment to continuous growth.
Culture & Benefits
- Hybrid or remote work arrangement from Berlin, Germany.
- Permanent full-time employment.
- Opportunity to work on high-intent traffic, scalable growth, and international performance-marketing business models.
- Collaboration across marketing, Sales, and Product functions.
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