Group Head Paid Social (Google)

TL;DR

Group Head Paid Social (Google): Leading the strategic direction and high-level delivery of cross-market paid social campaigns for a global key account with an accent on stakeholder management, process governance, and innovation. Focus on directing advanced testing plans, ensuring operational excellence, and translating complex platform data into impactful strategic advice for senior clients.

Location: Must be based in or able to work from the office in Dusseldorf, Germany (Hybrid role).

Company

hirify.global is an AI-driven media operating unit of WPP, providing data-led media solutions and creative personalization at scale for global brands.

What you will do

• Lead the overarching paid social roadmap and strategy for Google workstreams.
• Manage high-level relationships with senior client stakeholders and platform partners.
• Drive operational excellence by implementing improvements in briefing standards and campaign workflows.
• Act as a strategic advisor to planning and activation teams to guide impactful media approaches.
• Direct the development of advanced testing plans and identify growth opportunities.
• Ensure regional quality assurance, campaign compliance, and development of paid social standards.

Requirements

• Extensive 4–6 years of digital agency experience managing multi-million dollar paid social campaigns in the EMEA region.
• Expert-level knowledge of Meta, TikTok, LinkedIn, Snap, and Pinterest.
• Professional-level fluency in English (C1+) is mandatory for global team communication.
• Strong analytical skills with the ability to extract actionable insights from complex data.
• Deep understanding of AdTech, programmatic optimization, and automation tools like Smartly.io or Sprinklr.
• Must be based in or able to work from the office in Dusseldorf, Germany.

Culture & Benefits

• Flexible working hours with a focus on in-person office collaboration.
• 30 vacation days plus one flexible day, with December 24th and 31st off.
• Comprehensive health benefits, retirement plans, and Mental Health Awareness Days.
• Diverse training opportunities and internal career development programs.
• Access to employee discounts, Job Ticket, Wellhub, and Job Bike.