Assistant Category Manager - Food Protection (Consumer Goods)

Location: Hong Kong, Hong Kong; hybrid schedule with 3 days on-site and 2 days working from home. Requires approximately 10–20% travel across Greater China and Korea.

Company

A consumer products company focused on brands, innovation, and products that serve diverse consumers and communities.

What you will do

• Support Food Protection category strategy execution through consumer, shopper, customer, competitor, and market analysis.
• Prepare category performance reports and dashboards covering sales, market share, margin, brand health, channel performance, and risks.
• Coordinate innovation and renovation projects from concept development through launch readiness with R&D, Supply Chain, Finance, Sales, Regulatory, Legal, and market activation teams.
• Prepare business cases, market sizing, financial inputs, commercialization materials, project trackers, and risk updates.
• Coordinate brand campaigns, agency briefs, asset development, approvals, market deployment, and adaptation of claims, messaging, and product content.
• Track campaign and activation performance, summarize learnings, and recommend optimization opportunities.

Requirements

• 3–5 years of relevant experience in brand management, category management, commercial marketing, innovation project management, market activation, or consumer goods/FMCG marketing.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Economics, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Experience with category, brand, or commercial planning; business analysis; innovation, renovation, product launch, packaging, or activation projects.
• Strong analytical, project coordination, communication, presentation, and stakeholder management skills.
• Fluent business English is required. Mandarin Chinese is strongly preferred, while Cantonese is an advantage.
• Comfort working in a regional matrix with multiple markets and willingness to travel 10–20% across Greater China and Korea.

Nice to have

• Regional or matrix-environment experience.
• Experience adapting brand and commercial assets for physical and digital channels, including e-commerce.
• MBA or equivalent postgraduate qualification.
• Mandarin Chinese or Cantonese capability.

Culture & Benefits

• Inclusive, values-based culture centered on professional and personal growth.
• Health and well-being benefits supporting physical and mental health.
• Competitive compensation and international retirement or savings programs.
• Flexible work environment, including the stated hybrid schedule.
• Learning and development opportunities and half-day Fridays depending on location.