Marketing Lead, Content & Brand Experiences

Location: Seattle, Washington, United States; Workplace: On-site

Salary: $85,894–$128,894 per year, plus potential annual performance bonus

Company

hirify.global creates running gear and experiences focused on movement and the runner experience.

What you will do

• Lead seasonal and evergreen content experiences across digital channels, retail stores, and brand-led experiences.
• Translate campaign, product, and brand strategies into content that supports engagement, conversion, loyalty, and the runner journey.
• Develop and optimize landing pages, category pages, product detail pages, and campaign destinations.
• Improve product discovery through taxonomy, content structure, navigation, site performance, and content effectiveness.
• Partner with Visual Merchandising to create scalable retail toolkits for global campaigns and product stories.
• Establish content standards, templates, CMS enhancements, publishing workflows, and AI-enabled content capabilities.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or a related field.
• Experience developing content and brand experiences across digital and physical channels.
• Ability to use consumer insights, performance data, and business objectives to guide content decisions.
• Strong communication, interpersonal, organizational, prioritization, and project management skills.
• Experience with content management systems, digital publishing tools, or related content platforms is preferred.

Nice to have

• Passion for sports activities and the ability to understand and empathize with runners.

Culture & Benefits

• Culture centered on collaboration, creativity, innovation, inclusion, and movement.
• Values include putting runners first, accountability, generosity, commitment, and continuous improvement.
• Brooks is committed to diversity, equity, and an inclusive workplace.
• Potential annual bonus based on company performance.