Marketing Lead (Construction Finance)

Location: In-person in San Francisco, California, five days per week

Salary: $130,000–$165,000 estimated base salary, plus equity

Company

hirify.global builds a financial operations platform for the construction industry, using integrations and AI to support invoicing, expenses, compliance, billing, and related workflows.

What you will do

• Own positioning, messaging, competitive differentiation, and sales enablement across a growing multi-product platform.
• Design, run, analyze, and scale lead-generation experiments across paid placement, AI search, lifecycle email, webinars, review sites, and other channels.
• Own SEO and AEO, including rankings, AI-answer citations, funnel metrics, customer journey tracking, and marketing analytics.
• Write and ship website pages, product announcements, case studies, LinkedIn content, newsletters, email campaigns, and marketplace listings.
• Run conference marketing, including event logistics, conference materials, and hirify.global events.
• Build segmented customer upsell and lifecycle email campaigns based on in-app behavior, ERP, and product usage.

Requirements

• 3+ years of marketing experience, ideally in B2B software, with hands-on campaign, content, or event execution.
• Experience working independently on a small or startup marketing team and personally shipping marketing work.
• Exceptional writing that is clear, concrete, and free of marketing fluff.
• Strong experiment design skills, including hypothesis formation, success criteria, testing, and honest readouts.
• Ability to partner directly with founders, company leaders, and sales on positioning and pipeline.
• Ability to work in person in San Francisco five days per week.

Nice to have

• Hands-on experience with Webflow, HubSpot, Google Analytics, SEO/AIO tools, or modern AI content workflows.
• Experience writing customer emails or working with HTML email templates.
• Experience marketing to SMB or mid-market buyers in construction, field services, logistics, ERP, fintech, accounting, or another vertical industry.
• Experience building sales enablement for a multi-product platform.
• Light design skills for flyers, banners, and social graphics.

Culture & Benefits

• First full-time marketing hire with broad ownership, direct founder access, and a defined experiment budget.
• In-person work culture in San Francisco with a small, hands-on, high-caliber team.
• Healthcare coverage at 90% of costs and a 401(k) match of 100% of contributions up to 4% of annual salary.
• On-site gym and commuter benefits, including coverage of a Muni pass for public-transit users.
• Annual performance bonuses; the 2026 bonus is 15% of base salary or OTE.
• Visa sponsorship is available for suitable candidates, including H-1B and TN visas. Relocation assistance is available for candidates outside the Bay Area.