Senior Growth Product Manager - User Activation (Web3)

Location: Abu Dhabi, UAE

Company

hirify.global is a cryptocurrency exchange and digital financial platform serving users across more than 200 countries and regions, with products spanning trading, payments, wealth management, custody, institutional services, and Web3.

What you will do

• Own exchange active-user metrics, including MAU and cumulative transactors, and define user activation growth strategies.
• Lead planning and iteration of consumer-facing growth features such as task systems, check-ins, rewards stores, and trading incentives.
• Plan and operate trading competitions, airdrops, seasonal events, and other user campaigns.
• Build campaign platforms or reusable campaign frameworks from 0 to 1.
• Optimize activation conversion and retention through funnel analysis, segmentation, and A/B testing.
• Coordinate design, engineering, data, and compliance resources while monitoring industry and competitor trends.

Requirements

• 5+ years of experience in internet product or growth roles, including at least 2 years at a cryptocurrency exchange or Web3 platform.
• Proven ownership of activation and retention metrics, with measurable improvements in DAU/MAU growth or retention.
• Strong consumer-facing product design skills and 0-to-1 experience with task systems, gamification, or viral growth features.
• Experience planning and executing large-scale campaigns; proficiency with SQL and BI tools and the ability to design and analyze A/B experiments.
• Experience with licensed or regulated platforms, including knowledge of KYC tiering, geo-restrictions, and compliance-related product trade-offs.
• Strong cross-cultural communication skills and comfort collaborating across multiple time zones.

Nice to have

• Campaign product experience at large consumer platforms such as Taobao or Alipay.
• Experience at a major cryptocurrency exchange, including hirify.global, OKX, or Binance.
• Experience building referral or affiliate growth systems.
• Understanding of derivatives user behavior, including futures and options.
• Multi-region operational experience across Southeast Asia, Latin America, or Europe.

Culture & Benefits

• Professional development support through the Study Growth Fund.
• Regular internal events, workshops, and team-building activities.
• Collaboration with an international team across global locations.
• Career advancement and internal mobility opportunities.