Media Buying Cluster Lead (Programmatic Advertising)

Location: New York, New York, United States. Hybrid working model; the company operates an office-first culture.

Salary: $110,000–$130,000 USD annualized, plus US benefits and 401(k) plans.

Company

hirify.global uses sports technology and live data to deliver interactive and personalized sports experiences for fans worldwide.

What you will do

• Lead and develop a media buying cluster, manage capacity, coach traders, and oversee execution quality.
• Act as the senior trader on major accounts, owning campaign architecture, bidding and supply strategies, budget pacing, and KPI performance.
• Create and optimize acquisition, branding, and retention campaigns using audience segments, creative assets, targeting, and campaign data.
• Diagnose CPA and ROAS performance issues and implement changes to improve inventory efficiency and lower-funnel outcomes.
• Produce client reporting, deep dives, and weekly meeting recaps while working with reporting and attribution tools.
• Document trading principles, build playbooks, and standardize campaign setup, taxonomy, whitelisting, and optimization cadence across clusters.

Requirements

• 4+ years of experience in programmatic media buying, digital advertising, or ad tech, including trading leadership experience.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies, particularly The Trade Desk, Amazon DSP, Moloco, and Beeswax.
• Demonstrated success with lower-funnel acquisition campaigns and the ability to explain optimization decisions and outcomes.
• Strong analytical skills, including extracting campaign data with standard queries and making data-driven decisions.
• Experience with social and walled-garden platforms such as Meta, Snap, X, and Google Ads, plus complex multi-activity account setups.
• Advanced knowledge of tagging solutions, ad servers, attribution partners, MMPs such as AppsFlyer, Adjust, Branch, and Kochava, pixels, JIRA, Confluence, and Power BI.

Nice to have

• Knowledge of sports media, gaming, betting, or related industries.

Culture & Benefits

• Office-first culture with hybrid working models varying by role and location.
• US employee benefits and 401(k) plans.
• Support for employee wellbeing, skills development, and career growth.
• Inclusive working environment centered on teamwork, courage, and driving change.