Director, Integrated Media

Location: Santa Monica, California, United States; in-office weeks are part of the role

Base salary: $165,000–$195,000 per year, plus equity and annual bonus eligibility

Company

hirify.global is a founder-led direct-to-consumer healthcare apparel and lifestyle brand serving healthcare professionals through a large digital commerce platform.

What you will do

• Own integrated brand media strategy across channels, markets and audiences.
• Translate business and brand priorities into media plans, investment strategies and KPIs.
• Lead planning, buying, execution and optimization across TV/CTV, OOH, print, podcasts, digital and emerging channels.
• Manage campaign architecture, including audiences, timing, reach, frequency and investment.
• Lead agency and platform partners and connect brand and performance media across the customer journey.
• Partner with Brand, Creative, Analytics and Growth teams to improve media effectiveness and business impact.

Requirements

• 10+ years of experience in media strategy, planning and investment across leading consumer brands and agencies.
• Deep experience with TV/CTV, OOH, digital, print and podcasts.
• Expertise in audience strategy, channel architecture, investment allocation, reach and frequency.
• Strong strategic, creative and analytical skills, including media measurement and effectiveness.
• Experience leading agency partners and large-scale integrated campaigns.
• Strong cross-functional leadership and communication skills, with respect for healthcare professionals and connection to the hirify.global mission.

Culture & Benefits

• Equity through a new-hire equity program and employee stock purchase plan.
• Annual bonus eligibility.
• Medical, dental and vision coverage, wellness services, life insurance and disability insurance.
• 401(k) plan with company matching up to the first 6% of contributions.
• Paid time off, 12 company holidays and flexible vacation for salaried employees.
• Parental leave, in-office week meal vouchers and product discounts.