Senior Director, Extended Stay Brand Strategy (Hospitality)

Location: North Bethesda, Maryland — Corporate Headquarters

Salary: $188,076–$221,226 annually, plus eligibility for an annual bonus and long-term incentive stock awards.

Company

hirify.global is a global lodging franchisor operating more than 7,500 hotels across 45+ countries and territories, including extended-stay and economy hotel brands.

What you will do

• Define and lead the long-term strategy and portfolio positioning for WoodSpring Suites, Everhome Suites, MainStay Suites, and Suburban Studios.
• Develop differentiated value propositions for guests, owners, franchisees, developers, and investors.
• Lead owner economics, business cases, strategic tradeoffs, and initiatives supporting franchise profitability and return on investment.
• Partner with Development, Marketing, Operations, and executive leaders on growth opportunities, brand activation, campaigns, and portfolio initiatives.
• Build relationships with franchisees, owners, developers, management companies, advisory councils, and external stakeholders.
• Lead, coach, and develop brand strategy and brand management professionals while managing budgets, vendors, consultants, and succession planning.

Requirements

• 12–15 years of progressive experience in brand strategy, portfolio strategy, hospitality, franchise operations, development strategy, consulting, product management, or a related field.
• At least 7 years of leadership experience managing professional or management-level talent, including managers and high-performing teams.
• Experience with franchisees, owners, developers, management companies, or advisory councils, and with launching, repositioning, scaling, or evolving consumer-facing brands.
• Strong financial analysis, business case development, portfolio management, stakeholder management, and executive communication skills.
• Bachelor’s degree in business, marketing, hospitality, finance, strategy, or a related field, or equivalent experience; an MBA or relevant master’s degree is preferred.
• Ability to travel up to 40% as business needs require.

Nice to have

• Experience in hospitality, lodging, travel, franchising, or multi-unit consumer brands.
• Experience in the extended-stay segment.
• Familiarity with revenue management, business intelligence, and market analytics tools.
• MBA, master’s degree, or relevant professional certifications.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious leave.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.
• Corporate headquarters access to public transportation, parking, restaurants, and retail.