Brand Manager, UK & Ireland

Location: Slough, United Kingdom; hybrid work with an average of 3 days per week in the office

Company

hirify.global creates products, experiences, and campaigns that inspire children's creativity, imagination, and learning through play.

What you will do

• Develop and execute integrated marketing strategies across key hirify.global themes in the UK and Ireland.
• Plan and deliver end-to-end campaigns across above-the-line, owned, earned, shared, paid, and in-store channels.
• Drive brand equity, consumer engagement, brand penetration, loyalty, and commercial performance.
• Manage marketing investment, budget planning, forecasting, and performance tracking.
• Use consumer and market data to optimize campaigns and improve brand and commercial outcomes.
• Coordinate with sales, regional and global marketing teams, media and PR agencies, licensing partners, and internal creative teams.

Requirements

• Experience delivering brand management and marketing strategies with measurable business outcomes.
• Experience owning significant consumer marketing campaigns and translating insights into action.
• Experience managing commercial performance, marketing investment, and budgets.
• Strong strategic thinking, creative problem solving, stakeholder partnership, and collaboration skills.
• Ability to work in the Slough office an average of 3 days per week.

Nice to have

• Experience building shopper or retail marketing programmes.
• Experience delivering marketing initiatives across multiple international markets or regions.

Culture & Benefits

• Hybrid working with an assigned primary workplace in an office, store, or factory.
• Enhanced family care leave and life and disability insurance.
• Wellbeing resources, community-building opportunities, and support for creativity.
• Colleague discount from the first day and eligibility for a performance-based bonus scheme.
• Inclusive culture focused on creativity, collaboration, children's rights, and child wellbeing.