6 дней назад
(Senior) Brand & Customer Manager Contraception UK/Ireland
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
(Senior) Brand & Customer Manager Contraception UK/Ireland (Pharmaceutical Marketing): Developing and implementing compliant direct interaction-based and digital marketing campaigns for contraception in the UK and Ireland with an accent on customer insights, cross-functional collaboration, and campaign optimization. Focus on analyzing market and competitive intelligence, coordinating sales, medical, and regulatory stakeholders, and measuring campaign effectiveness through KPIs.
Location: London, United Kingdom; hybrid work arrangement
Company
is a global healthcare company focused on women's health, biosimilars, and a diverse portfolio of health solutions.
What you will do
- Develop and implement direct interaction-based and digital marketing campaigns for the contraception portfolio.
- Use customer insights and behavioral analysis to create personalized, data-driven campaigns across multiple channels.
- Lead collaboration with sales, medical, regulatory, and external partners to align marketing initiatives with business objectives.
- Manage campaigns across face-to-face promotional tools, email, websites, and partner online platforms.
- Measure campaign effectiveness through KPIs and implement continuous optimization measures.
- Analyze competitive intelligence and adapt marketing strategies to changes in the pharmaceutical market.
Requirements
- Science-related degree or equivalent experience.
- Extensive experience in pharmaceutical product management, including marketing and digital activity development, implementation, and control.
- Proven expertise in the UK pharmaceutical market.
- Experience leading cross-functional teams and collaborating with sales, medical, regulatory, and external stakeholders.
- Experience working with sales forces to develop effective promotional materials.
- Strong analytical, problem-solving, communication, flexibility, and collaboration skills.
Nice to have
- Experience in additional pharmaceutical markets.
- Knowledge of the ABPI Code.
Culture & Benefits
- Hybrid work arrangement.
- Regular employment status.
- Inclusive equal opportunity workplace.
- No relocation is provided.
- Travel and credentialing requirements, including applicable vaccination prerequisites, must be met.
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