Marketing Manager (SVOD)

Location: London, United Kingdom; hybrid model with 4 days in the office. Eligibility to work in the UK is required.

Company

hirify.global is a global media and entertainment company, and Hayu is its ad-free, all-reality subscription video-on-demand streaming service available across 45 markets.

What you will do

• Develop and deliver integrated ATL, TTL, and BTL marketing campaigns across key European markets.
• Adapt global campaigns into locally relevant initiatives aligned with territory objectives, KPIs, and brand strategy.
• Use internal and external data and research to target, optimise, and evaluate campaign performance.
• Coordinate creative concepting, campaign briefs, media execution, PR activities, influencers, and consumer and trade press releases.
• Manage PR, creative, and media agencies, commercial partners, and B2B brand partnerships.
• Own territory budgets, purchase orders, invoicing, stakeholder presentations, and post-campaign reporting.

Requirements

• Proven experience defining marketing strategy and translating it into tactical plans.
• Experience with large-scale events, brand partnerships, event sponsorships, and commercial partnerships.
• Experience delivering 360-degree integrated campaigns, including ATL marketing campaigns.
• Strong digital marketing literacy, media planning and execution knowledge, financial acumen, and communication skills.
• Ability to prioritise multiple projects and influence stakeholders from campaign ideation through post-campaign reporting.
• Fluent written and spoken English, UK work eligibility, and international mobility are required.

Nice to have

• 5+ years of experience in a B2C brand role within media, entertainment, or digital female-brand industries.
• SVOD or OTT experience and a passion for reality TV.
• Experience with female millennial brands and European markets, especially the Nordic, Benelux, or French markets.
• Bachelor's degree or relevant marketing experience.

Culture & Benefits

• Work within a collaborative media group guided by Teamwork, Trust, Transparency, and Test & Learn.
• Opportunity to support an international streaming brand across multiple markets.
• In-person interview may be required at an hirify.global location during the selection process.

Hiring process

• External candidates may be asked to attend an in-person interview before a hiring decision.