Associate Director, Implementation Planning, UK (AI)

Location: London, United Kingdom; hybrid working with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised campaigns and measurable growth for leading brands.

What you will do

• Translate client strategies from Strategists and Comms Planners into detailed cross-channel plans across digital, audio, VOD, and AV.
• Lead integrated media planning, activation, optimisation, and performance delivery across complex accounts.
• Act as the primary day-to-day client contact, presenting implementational responses and managing client and partner relationships.
• Apply media testing frameworks, audience insights, advanced measurement, and performance data to refine campaigns.
• Implement and test AI-driven tools and use WPP Open and WPP Open Intelligence to identify data and optimisation opportunities.
• Manage, mentor, and develop junior team members while coordinating with planners, strategists, and activation specialists.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning across complex accounts.
• Expertise in cross-channel planning, media buying platforms, data analysis, audience insights, and integrated media testing.
• Ability to convert high-level brand and performance strategies into detailed tactical plans across the media mix.
• Strong knowledge of planning and optimisation tools, including WPP Open, WPP Open Intelligence, and AI-driven tools.
• Proven client relationship management, presentation, expectation management, and cross-functional collaboration skills.
• Right to work in the United Kingdom required.

Culture & Benefits

• Hybrid environment designed to support creativity, collaboration, and connection, with frequent in-office events.
• Access to hirify.global and WPP networks, employee resource groups, learning opportunities, and thought-leadership events.
• Medical, dental, vision, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Culture focused on collective leadership, trust, growth, inclusion, and continuous development.