Product Owner (Marketing Automation)

Location: Remote work or office in Gdańsk, Poland

Salary: 110–160 PLN/h net under a B2B contract; Mid up to 130 PLN/h, Senior up to 160 PLN/h

Company

hirify.global is supporting the transformation of a live marketing platform used by major automotive dealer groups in the UK.

What you will do

• Manage and prioritise the product backlog, translating the transformation roadmap into actionable items with clear business and technical context.
• Define migration requirements by analysing existing functionality, documenting functional parity, edge cases, user stories, and acceptance criteria.
• Coordinate Agile ceremonies, including refinement, planning, reviews, and retrospectives.
• Plan releases with engineering around migration phases, cutovers, parallel operation, rollback, and continuity for existing customers.
• Collaborate with UK-based product and commercial stakeholders and represent automotive dealer users working with campaigns, audiences, lead management, and reporting.
• Coordinate UAT, monitor defects and data-quality concerns, assess release readiness, and use Claude to investigate legacy functionality and prepare specifications and release documentation.

Requirements

• 3+ years of relevant experience as a Product Owner, Product Manager, or Business Analyst in a software development environment, with responsibility for a product backlog.
• Strong specification skills, including user stories, acceptance criteria, and implementation-ready requirements.
• Practical SQL skills for verifying data and business rules, with a good understanding of data flows, integrations, data quality, and reporting.
• Practical Scrum or Kanban experience and familiarity with Jira.
• Experience with migration, replacement, or modernisation of an existing production system.
• Fluent English is required for communication with UK-based stakeholders.

Nice to have

• Experience in automotive, automotive retail, or aftersales.
• Experience with marketing automation, CRM, email/SMS campaigns, audience management, consent, or GDPR.
• Experience with multi-tenant B2B SaaS products or client-specific configuration.
• Exposure to AWS, dbt, BI/reporting platforms, or API integrations.

Culture & Benefits

• Remote work or access to an office in Gdańsk.
• Equipment provided.
• Private healthcare.
• Multisport card.
• B2B project lasting 6 months, with the possibility of extension.
• Maximum notice period of 30 days.