Software & Solutions Growth Marketing Manager (B2B SaaS)

Location: Sant Cugat del Valles, Barcelona, Spain

Company

hirify.global develops personal systems, printing technologies, software, services, and intelligent automation solutions, including the hirify.global PrintOS graphics solutions portfolio.

What you will do

• Translate business objectives into growth marketing strategies with defined audiences, channels, motions, and metrics.
• Own demand generation and growth marketing for the PSP software and solutions portfolio, covering pipeline, adoption, subscription revenue, retention, and expansion.
• Drive lead generation and sales-led demand creation in partnership with Sales, improving lead quality, conversion, pipeline progression, and revenue impact.
• Shape product-led growth motions focused on self-service adoption, activation, product engagement, and conversion.
• Design and optimize the full funnel across awareness, acquisition, activation, retention, expansion, and referral using data and experimentation.
• Build integrated campaigns across content, paid and organic channels, webinars, events, partner communities, ABM, sales activation, CRM, and lifecycle programs.

Requirements

• Bachelor’s degree in business administration, marketing, or a related field is preferred.
• 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing.
• Proven experience in B2B demand generation, lead generation, pipeline creation, or sales-led growth.
• Strong understanding of sales-led, product-led, and hybrid go-to-market models.
• Analytical proficiency with pipeline contribution, conversion, subscription revenue, retention, churn, expansion, CAC, and payback metrics.
• Ability to collaborate with and influence Product, Sales, Analytics, CRM, Creative, regional teams, agencies, and virtual teams in a matrixed organization.

Nice to have

• Experience with product-led growth, trial or freemium conversion, or usage-based growth.
• Experience managing agencies or external partners across demand generation, content, media, ABM, or campaign execution.

Culture & Benefits

• Full-time employment within a matrixed global organization.
• Cross-functional collaboration across commercial, product, analytics, creative, regional, and agency teams.
• Equal employment opportunity regardless of protected personal characteristics under applicable law.