Associate Director, Applied Analytics (Retail Media)

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing and measure business growth.

What you will do

• Act as the analytical partner for Tesco, translating commercial and marketing briefs into measurement methodologies.
• Design, implement, and evaluate matched-market tests, A/B tests, and randomized control trials using first-party transactional and Clubcard data.
• Develop campaign measurement and KPI frameworks covering ROI, CPA, brand health, and customer lifetime value.
• Recommend and combine marketing mix modelling, digital attribution, loyalty data matching, and clean room approaches.
• Audit measurement capabilities, improve data pipelines, and turn complex findings into executive-ready commercial narratives.
• Mentor junior analysts and contribute to retail analytics thought leadership and innovation.

Requirements

• Strong quantitative background in mathematics, statistics, economics, data science, or a related field.
• Experience in marketing effectiveness, media measurement, and advanced analytics, preferably in retail, FMCG, or subscription businesses.
• Proven expertise in matched-market testing, A/B testing, and regional media test-and-learn frameworks.
• Deep knowledge of marketing mix modelling, digital attribution, brand lift studies, and data clean room technologies.
• Advanced Excel skills are required; familiarity with Tableau or Power BI is desirable.
• Strong understanding of UK data governance, GDPR compliance, privacy-safe data sharing, and the right to work in the United Kingdom.

Nice to have

• Experience with CRM or loyalty data, Retail Media Networks, Clubcard, or Dunnhumby.
• Familiarity with YouGov, TGI, IPA Touchpoints, or similar planning and tracking tools.

Culture & Benefits

• Open and inclusive environment focused on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, learning opportunities, and professional connections.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• In-office events, employee resource groups, and flexibility discussions for required accommodations.