10 часов назад
Director of Data, Analytics + Market Research
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Data, Analytics + Market Research (Marketing Analytics and Research): Leading integrated marketing analytics, market research, advanced analytics, and data infrastructure initiatives with an accent on actionable client insights, research methodology, and scalable reporting systems. Focus on guiding SQL and cloud data warehouse workflows, developing predictive and segmentation models, and responsibly applying AI and automation to complex marketing challenges.
Location: West Des Moines, Iowa, United States (Hybrid); occasional travel is required for client meetings, conferences, training, and team collaboration.
Company
is a marketing agency that combines digital delivery, analytics, research, media, web development, and creative services to improve client marketing outcomes.
What you will do
- Lead a multidisciplinary team of marketing analysts and market researchers.
- Analyze marketing performance, survey, customer, and market data to identify trends and inform strategic decisions.
- Oversee the MarTech and data stack, including pipelines, APIs, ELT tools, SQL workflows, and the Snowflake data warehouse.
- Guide the development of Tableau dashboards and translate complex data into actionable recommendations for clients and internal teams.
- Lead advanced analytics initiatives involving predictive modeling, segmentation, regression analysis, factor analysis, and experimentation.
- Set research methodology standards and explore responsible applications of AI, automation, and emerging analytical technologies.
Requirements
- 10+ years of professional experience in data analysis, marketing analytics, or market research, including at least 3 years of leadership experience.
- Bachelor’s degree in marketing, data analytics, statistics, business, or a related field.
- Strong technical fluency in SQL and working knowledge of Python and/or R.
- Experience with Tableau, Google Analytics, paid media platforms, CRM systems, APIs, ELT/ETL tools, and cloud data warehouses such as Snowflake.
- Strong knowledge of survey design, sampling, qualitative and quantitative research, segmentation, statistical methods, predictive analytics, and machine learning concepts.
- Working knowledge of data privacy, governance, and responsible data practices, including GDPR, CCPA, and HIPAA.
Nice to have
- Agency experience.
- Practical experience applying AI, automation, or emerging analytical technologies.
Culture & Benefits
- Collaborative work across account service, paid media, web development, creative, and leadership teams.
- Hands-on leadership with opportunities for team mentorship, coaching, training, and professional development.
- AI-forward and experimentation-oriented approach to improving the quality, speed, and impact of client work.
- Occasional after-hours availability may be required to meet deadlines or accommodate client needs.
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