Growth Marketing Strategist

Location: Melbourne, VIC or Sydney, NSW; hybrid with three days in the office and two days remote each week

Company

hirify.global connects people with local businesses and works to grow and empower local economies.

What you will do

• Own online customer acquisition across Australia and New Zealand, focusing on growth, reach, incrementality, conversion, and marketing efficiency.
• Manage significant paid media budgets and make spending decisions across digital marketing channels.
• Lead planning, forecasting, briefing, and daily optimization of campaigns across Facebook, Instagram, TikTok, Search, and Display.
• Partner with digital marketing agencies and cross-functional teams to turn business priorities into scalable acquisition strategies.
• Analyze performance data and deliver actionable insights for audience-first growth strategies.
• Track and optimize CAC, CPA, forecasting, marketing mix, and other channel KPIs.

Requirements

• 4+ years of marketing experience, including campaign strategy, planning, forecasting, and execution.
• Hands-on experience managing media buying and optimization across paid search, paid social, and display.
• Experience with online advertising platforms such as Google AdWords and Facebook Ad Manager.
• Ability to report on CPA, CPC, CPM, LTV, and ROAS to business stakeholders.
• Strong data-led mindset and understanding of marketing technology, data pipelines, tracking, testing, and analytics.
• Strong Excel skills, including functions and pivot tables, familiarity with SQL queries, and knowledge of the Australian consumer and regional differences.

Culture & Benefits

• High-impact role within an innovative challenger technology brand.
• Close collaboration with strategy, operations, partnerships, finance, and martech teams.
• Support from leading creative and digital marketing agencies.
• Structured testing and learning across growth marketing initiatives.