Head of Performance Marketing (Fintech)

Head of Performance Marketing (High-Risk)

Location: Remote

Languages: English — B2+; Russian — C1+

What we’re looking for

• Experience in high-risk industries
• At least 2 years of experience managing a media buying department and leading a team of 15+ people.
• Hands-on expertise in independently launching and optimizing campaigns across Google Ads, Meta Ads.
• A proven track record of scaling campaigns, supported by clear financial results
• Strong numerical and analytical skills.
• Demonstrated success in traffic acquisition across SEA, LATAM, and African markets.

What you’ll be responsible for

• Set traffic acquisition priorities across brands and target markets, including lead volumes, budgets, and team resource allocation.
• Build, lead, and develop a team of team leads by hiring, mentoring, and strengthening their professional expertise.
• Monitor key performance indicators daily, including ad spend, conversion rates, cost per lead, and ROMI.
• Stay up to date with digital advertising trends and transform relevant insights into testable growth hypotheses.
• Work closely with the creative team to improve ad concepts, content quality, and overall campaign performance.