Principal, Go-To-Market Enablement (Financial Services)

Location: Hong Kong; hybrid work with at least two days per week in an assigned hirify.global office. Travel across the APAC region is required approximately 20–30% of the time.

Company

hirify.global provides data, technology, and market insight solutions that support customers and communities globally.

What you will do

• Deliver market sizing and intelligence across APAC markets and strategic verticals, standardizing TAM, SAM, and whitespace methodologies.
• Develop scalable commercial playbooks, operating standards, and industry enablement content in partnership with Sales Enablement.
• Lead thematic selling initiatives and provide industry and client insights for regional go-to-market strategy and pipeline priorities.
• Support solution commercialization through Voice-of-Customer input, product development lifecycle contributions, and new use-case development.
• Activate market forums, client advisory boards, roundtables, and post-summit initiatives to strengthen client engagement and thought leadership.
• Build alignment across International, regional, Sales, Product, Marketing, and senior commercial stakeholders through influence rather than direct authority.

Requirements

• 10+ years of experience in market development, commercial strategy, or go-to-market roles within B2B, data, or financial services industries.
• Experience building, scaling, or industrializing a market development or go-to-market function across multiple markets and verticals.
• Strong record of connecting strategy, insight, and enablement to pipeline, commercialization, and revenue outcomes.
• Exceptional stakeholder leadership and influence skills within complex, matrixed organizations across APAC geographies and cultures.
• Expertise in market sizing, competitive intelligence, solution commercialization, and translating insights into scalable growth strategies.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA preferred.

Nice to have

• MBA degree.
• Experience supporting partnerships, mergers and acquisitions, or other inorganic growth initiatives.

Culture & Benefits

• Opportunity to shape growth strategies across APAC at regional scale.
• Work at the intersection of data, technology, and market insight.
• Collaborate with diverse teams and senior commercial leaders across multiple markets.
• Access professional development support and resources for collaboration across global teams.
• Work-life flexibility and a purpose-driven Workforce for Good culture.