Senior Manager, Creator Partnerships & Social Commerce (AI)

Location: Remote in the United Kingdom or Europe

Company

hirify.global operates DTC health and wellness brands focused on innovative supplement products, serving customers worldwide through e-commerce channels.

What you will do

• Own creator strategy across two women's health brands, covering Meta seeding and a new TikTok Shop affiliate program.
• Lead and develop a team of two associates while remaining hands-on with high-value creator partnerships and campaign decisions.
• Build creator pipelines through direct outreach, TikTok Shop, and existing creator networks, sustaining high-volume content production.
• Own TikTok Shop affiliate recruitment, commission structures, sample logistics, affiliate GMV, and unit economics.
• Manage creator partnerships from outreach and contracting through product delivery, content production, payment, usage rights, and performance review.
• Partner with Paid Media, Creative, Marketplace, Supply, and external agencies to improve content performance, operations, and reporting.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, or creator affiliate marketing, including end-to-end commercial ownership.
• Hands-on experience running TikTok Shop or a comparable creator affiliate program with personal accountability for GMV or revenue.
• Experience in DTC or e-commerce within health and wellness, beauty, or another regulated consumer category.
• Experience managing or mentoring team members and improving their output.
• Experience managing agencies, consultants, or vendors, including scope, quality, costs, and insourcing decisions.
• Experience negotiating flat-fee and performance-based creator partnerships, using campaign data to change decisions, and deploying an AI or automation workflow that measurably increased throughput.

Nice to have

• Experience with brand-owned organic social channels and repurposing creator content for performance advertising.
• Working knowledge of FTC material-connection disclosure and supplement claim policies on TikTok and Meta.
• Experience with SARAL, Modash, Lefty, or an equivalent influencer marketing platform.
• Experience working with healthcare professionals, subject-matter experts, or multiple brands and product categories.
• Understanding of paid social creative testing, direct-response marketing, health and wellness, and consumer behavior.

Culture & Benefits

• Remote role available across the United Kingdom and Europe.
• Defined creator and sampling budget with authority to reallocate spend between seeding and affiliate programs based on returns.
• Direct ownership of TikTok Shop affiliate GMV, content throughput, content asset efficiency, branded search, and marketplace lift.
• Opportunity to build scalable workflows, automation, documentation, and AI-enabled creator operations.
• Cross-functional collaboration across Creator Marketing, Paid Media, Creative, Supply, Email Marketing, and E-commerce.