Public Relations Manager (Consumer Electronics)

Location: Irvine, California, United States; on-site

Salary: $100,000–$130,000 per year

Company

hirify.global provides networking devices and smart home products to customers in more than 170 countries.

What you will do

• Lead end-to-end PR strategy and execution for consumer electronics product launches.
• Create differentiated storytelling, messaging, media guides, fact sheets, spokesperson Q&A, and competitive positioning materials.
• Build relationships with Tier-1 to Tier-3 consumer technology and business media, including outlets referenced by AI search and answer engines.
• Manage product seeding and review programs, including sample allocation, loaner tracking, review timelines, and media follow-up.
• Collaborate with marketing, sales, agencies, and other internal teams to align PR campaigns with company goals.
• Measure and optimize campaign performance using share of voice, sentiment, impressions, message pull-through, and AI visibility metrics.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• 3+ years of PR experience, preferably in consumer electronics or technology.
• Experience leading media relations, product launches, and thought-leadership initiatives.
• Strong storytelling, messaging, media networking, and media intelligence skills.
• Experience with PR analytics, performance measurement, and data-driven campaign optimization.
• Strong organizational, problem-solving, and multitasking skills.

Culture & Benefits

• Fully paid medical, dental, and vision insurance, with partial dependent coverage.
• 401(k) contributions.
• 15 accrued vacation days and 11 paid holidays.
• Bi-annual pay increases and health and wellness benefits.
• Free gym membership and quarterly team-building events.
• Inclusive workplace focused on professionalism, innovation, collaboration, and diverse perspectives.

Hiring process

• No third-party agency inquiries.
• Visa sponsorship is not available.