Creative Lead (Social & UGC)

Location: Remote; candidates must be based within +/-3 hours of CET. The role may require joining shoots at the Amsterdam studio approximately 3 times per year.

Company

Creative Milkshake is a remote-first performance creative agency producing short-form ads for DTC brands on Meta and TikTok.

What you will do

• Review storyboards, raw footage, final edits, scripts, CSPs, static assets, thumbnails, and website portfolio content before publication or delivery to clients.
• Act as the final creative quality gate, giving specific, timestamped, actionable feedback on hooks, pacing, cut points, text overlays, sound design, and visual execution.
• Build and maintain ad example libraries, creative checklists, visual references, and guides that define what good looks like.
• Identify recurring creative and production issues, address them at the root, and improve quality across high-volume studio output.
• Provide creative direction for shoots, including angles, talent and set requirements, lighting, shooting approaches, and footage needs.
• Run creative reviews and inspiration sessions while helping define Creative Milkshake’s creative point of view.

Requirements

• 3–7 years of hands-on experience in video production, editing, content creation, or a creative role at a social-first agency or DTC brand.
• Current, critical knowledge of short-form social content and the ability to explain why specific creative decisions perform.
• Real editing experience or close collaboration with editors, plus sufficient production and on-set experience to assess whether storyboards will translate.
• Ability to understand paid media and performance marketing reports and use them to inform creative decisions.
• Ability to provide specific, timestamped, producible feedback and communicate honestly with high emotional intelligence.
• Fluent English and confidence presenting creative rationale to clients when needed.

Nice to have

• Background as a video editor, UGC or content creator, creative producer, social content lead, or hands-on in-house creative at a DTC brand.

Culture & Benefits

• Remote-first team distributed across the Netherlands, the Philippines, South Africa, Spain, and other locations.
• Mental health, healthcare, and internet stipends.
• 21 days of paid time off, 7 paid sick days, and a two-week company closure at year-end.
• Maternity and paternity leave.
• Yearly salary reviews and long-service incentives starting after 2 years.