Global Media Planning Lead H/F - CDI (AI)

Location: Paris, France. Hybrid work with remote working available up to 2 days per week; at least one in-person interview is mandatory.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns and business growth for global brands.

What you will do

• Lead global communications and media planning for B2C and B2B brand, regional, and corporate campaigns.
• Translate business and media strategy into audience strategies, channel roles, investment principles, campaign frameworks, and market guidance.
• Drive integrated planning across paid, owned, and earned touchpoints, including media innovation, content, partnerships, and emerging channels.
• Partner with strategy, creative, data, analytics, research, technology, media-owner, client, and regional market teams across Europe, Asia, and Latin America.
• Embed measurement, learning, optimization, and best-practice sharing across campaigns and markets.
• Lead, coach, and develop a planning team while maintaining oversight of workload, resourcing, timelines, deliverables, governance, and financial processes.

Requirements

• 12–15+ years of experience in media planning, communications planning, integrated media strategy, or related disciplines.
• Significant experience with global, regional, or multi-market clients and strong B2C planning experience, including adaptation for B2B audiences.
• Expertise in modern media planning, integrated channel strategy, audience planning, full-funnel communications, digital media ecosystems, data, measurement, and performance analytics.
• Proven senior client-leadership, presentation, storytelling, facilitation, team leadership, and coaching skills.
• Experience collaborating across international markets, cultural differences, matrixed environments, and multiple agency and client partners.
• Fluent English and French required.

Culture & Benefits

• Professional development resources and access to international hirify.global and WPP networks.
• Two additional paid days off, including Whit Monday.
• Additional leave days awarded for every five years of service.
• Additional remote working days and disability-related support under the stated policies.
• Volunteer and community missions through the We care and we act program.
• Access to advanced campaign-management and internal reporting tools.

Hiring process

• Initial telephone or video interview with the Talent Acquisition team.
• Operational interviews with future managers, including at least one mandatory in-person interview.
• Business case assessment followed by a potential final interview with the client.