6 дней назад
Planner, Paid Social
60 800 - 89 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Planner, Paid Social (Paid Social/Media Planning): Planning, implementing, managing, and optimizing data-driven campaigns across social platforms with an accent on campaign trafficking, performance reporting, and audience and budget forecasting. Focus on testing new advertising products and API partners, using real-time data to optimize campaigns, and translating social media opportunities into client outcomes.
Location: Boston, United States
Salary: USD 60,800–89,600 annually
Company
is a networked experience agency delivering data, technology, creative, media, and strategy solutions for leading brands through a global network.
What you will do
- Translate client goals into paid social media strategies across platforms and devices.
- Plan, set up, traffic, manage, optimize, and report on paid social campaigns.
- Collaborate with Media Planning, Social Strategy, and Strategy & Analytics teams on integrated media campaigns.
- Evaluate new social advertising products, messaging platforms, API partners, and related technologies.
- Use real-time data, testing, forecasting tools, budgets, bids, and audience planning to improve campaign performance.
- Present campaign performance, recommendations, and deliverables to internal teams and clients, while supporting junior team training.
Requirements
- 3+ years of experience in media or ad operations preferred.
- At least 1 year of hands-on experience with self-service social advertising platforms and ideally API partner interfaces.
- Intermediate to advanced Excel skills and understanding of CTR, CPC, CPM, and CPA metrics.
- Bachelor’s degree required.
- Strong collaboration, project management, communication, client presentation, and independent working skills.
- Availability for flexible hours and occasional on-call work outside business hours.
Nice to have
- Experience with Brand Networks, 4C, Kinetic Social, Facebook/Instagram, Twitter, or LinkedIn advertising platforms.
- Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney.
Culture & Benefits
- Inclusive environment focused on belonging, equity, and celebrating diverse identities.
- Medical, dental, vision, and disability coverage.
- 401(k), paid time off, parental and family care leave, and family-forming assistance.
- Tuition reimbursement and flexible time off.
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