2 дня назад
Data Analyst (Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Data Analyst (Marketing) (SQL/BI): Defining marketing KPIs and audience segments, building performance dashboards, and improving the quality and accessibility of marketing data with an accent on funnel analysis, attribution modeling, and data governance. Focus on translating ambiguous marketing questions into actionable insights, diagnosing channel performance, and maintaining accurate segmentation across CRM and marketing platforms.
Location: Brisbane, Queensland, Australia; hybrid workplace
Company
provides scalable network connectivity solutions for businesses worldwide.
What you will do
- Define marketing KPIs and campaign audiences using SQL.
- Build and manage audience segments across marketing and CRM platforms.
- Create reports and dashboards tracking channel and pipeline performance.
- Perform funnel analysis, cohort analysis, channel diagnostics, and behavioural analysis.
- Improve marketing data quality, consistency, accessibility, and governance.
- Support first-touch and multi-touch attribution modelling to evaluate pipeline quality by channel.
Requirements
- 1–2 years of experience in data analytics, ideally supporting marketing, growth, or revenue teams.
- Strong SQL proficiency and experience with BI tools such as Tableau or Power BI.
- Understanding of data warehousing and cloud data platforms such as Databricks, BigQuery, or Snowflake.
- Python experience for data analysis and automation.
- Ability to turn ambiguous questions into clear analytical approaches and actionable insights.
- Strong asynchronous communication skills when working across distributed teams and time zones.
Nice to have
- Experience with Twilio Segment, marketing audience segmentation, dbt, PySpark, or Databricks.
- Experience in digital or lifecycle marketing analytics.
- Experience with Salesforce or marketing automation tools.
- Knowledge of star and snowflake schemas, dimensional modelling, and ELT/ETL concepts.
Culture & Benefits
- Flexible working environments and contemporary offices.
- Birthday leave, 12 weeks of parental leave after 12 months of continuous service, and 5 days of study leave.
- Health and wellness program.
- Learning opportunities, internal awards, and a collaborative team of industry experts.
- Barista-made coffee for Brisbane employees.
Hiring process
- Candidates who meet the selection criteria will be invited to an interview.
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