10 часов назад
Manager, Brand Analytics
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Brand Analytics (Marketing Measurement): Translating brand and marketing performance data into actionable insights that improve growth, ROI, conversion, and campaign effectiveness with an accent on measurement methodologies, experimentation, and performance modeling. Focus on evaluating channel investment, connecting analytics to measurable business impact, and influencing cross-functional strategy through data-backed recommendations.
Location: Sydney, Australia Corporate Office
Company
is a global house of brands including Coach and Kate Spade New York.
What you will do
- Analyze brand and marketing performance data to identify trends, opportunities, and risks.
- Translate analysis into actionable recommendations and measurable business impact across growth, ROI, and conversion.
- Partner with Brand and Marketing leadership on brand performance, consumer engagement, and campaign effectiveness.
- Evaluate marketing effectiveness across channels using advanced analytics, experimentation, and performance modeling.
- Lead defined components of strategic initiatives, including campaign optimization and channel investment decisions.
- Build cross-functional relationships with Marketing, Merchandising, Digital, Finance, and Creative teams.
Requirements
- 4–5 years of experience in brand analytics, marketing analytics, consumer insights, or a related field.
- Strong knowledge of marketing measurement methodologies, including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
- Ability to translate complex data into clear, actionable insights and recommendations for business decisions.
- Proficiency with analytics and visualization tools such as Tableau and Power BI; SQL is required.
- Strong communication and stakeholder management skills, with the ability to collaborate across a matrixed organization.
- Curiosity, rigor, agility, continuous learning, and a focus on connecting analytics to business outcomes.
Nice to have
- Experience in luxury, retail, fashion, or consumer brands.
- Familiarity with Python or R.
Culture & Benefits
- Inclusive environment focused on individuality and professional growth.
- Opportunities to contribute ideas and make an impact across a global house of brands.
- Competencies emphasize courage, creativity, customer focus, adaptability, results, collaboration, and continuous learning.
- People-manager expectations include strategic agility, developing others, and building effective teams.
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