Content Strategist and Producer (ABM & Lifecycle)

Location: Remote; travel may be required for client, company, or industry events.

Company

LOCOMOTIVE is an award-winning digital and creative agency with offices in Raleigh, North Carolina, and Galway, Ireland, delivering marketing strategy and execution for client brands.

What you will do

• Build and maintain research- and data-based ideal customer profiles and ABM audience lists.
• Map buyer journeys and translate them into content plans for each stage from awareness through decision.
• Plan, produce, and adapt long-form articles, landing pages, sales enablement assets, email, social, and video content.
• Build and manage HubSpot or comparable CRM nurture flows aligned with lifecycle stages.
• Collaborate with SEO, paid media, HubSpot, account strategy, design, and production specialists, as well as clients.
• Monitor engagement, conversions, nurture performance, audience data, and pipeline data to improve ICPs, journeys, and future content.

Requirements

• Five or more years of experience in content strategy, content marketing, or a related field, ideally in an agency or B2B environment.
• Experience building ICPs, audience lists, and buyer journey maps that inform content or campaign decisions.
• Hands-on content production experience across multiple formats and funnel stages.
• Working knowledge of account-based marketing, including one-to-many, one-to-few, and one-to-one strategies.
• Hands-on HubSpot experience with nurture flows, workflows, and lifecycle stages, or strong experience with a comparable marketing automation platform.
• Solid SEO knowledge, including search intent and keyword strategy, plus strong client-facing communication and presentation skills.

Culture & Benefits

• Remote work with potential travel for client, company, or industry events.
• Fast-paced and ambitious agency environment focused on strategic thinking and long-term customer value.
• Regular collaboration across account management, project management, SEO, paid media, HubSpot, design, digital PR, and content production.
• Ownership of the full strategy-to-production process rather than a single stage of delivery.