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14 часов назад

VP, Relevance Strategy

200 000 - 235 000$
Формат работы
hybrid
Тип работы
fulltime
Грейд
head
Английский
b2
Страна
UK/Singapore/US +8 еще
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
VP, Relevance Strategy (Brand Strategy/Integrated Marketing): Leading culturally relevant brand and marketing strategies for Fortune 500 clients with an accent on consumer insights, cultural analysis, digital behavior, and integrated media planning. Focus on directing new business strategy, shaping persuasive client presentations, facilitating creative workshops, and developing senior client relationships while growing strategic teams.

Location: Hybrid in Los Angeles, California, United States, subject to in-office attendance requirements

Base salary: $200,000–$235,000 USD annually

Company

hirify.global is a parent company building brands through relevance-driven businesses, including VaynerMedia, a global integrated creative and media agency.

What you will do

  • Partner across departments to develop insights, sophisticated strategies, creative thinking, media plans, and high-quality execution.
  • Analyze competitive landscapes, qualitative and quantitative research, behavioral data, media trends, and cultural shifts to generate client insights.
  • Write briefs, facilitate brainstorms and workshops, and direct strategic client presentations.
  • Develop cultural expertise and methodologies that help brands remain culturally relevant.
  • Own the new business process, including strategic deliverables, briefs, workshops, and presentations.
  • Build senior client and agency relationships while managing the goals, performance, and professional development of direct reports.

Requirements

  • 12–20 years of experience building brands strategically at a top agency, including work with Fortune 500 clients.
  • Experience connecting business strategy, consumer insights, digital behavior, and purposeful ideas.
  • Ability to independently interpret qualitative and quantitative research and behavioral data using research tools.
  • Strong strategic thinking with a balanced analytical and creative approach to integrated marketing planning.
  • Proven leadership, mentorship, empowerment, and quality oversight experience.
  • Ability to influence stakeholders at all organizational levels and foster cross-functional collaboration.

Culture & Benefits

  • Hybrid workplace with attendance and in-office requirements that may change over time.
  • Employer-sponsored 401(k) with company match.
  • Medical, dental, and vision coverage.
  • Unlimited paid time off and caregiver/parental leave.
  • Health and wellness benefits.
  • Inclusive workplace with equal employment opportunities.

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