Lead Copywriter, Global Creative Studio (m/f/x) (AI)

Location: Berlin or Warsaw; Berlin-based employees must attend the Creative Studio in Moabit three days per week, Monday to Wednesday.

Company

hirify.global is a global meal kit company operating eight brands across sixteen markets.

What you will do

• Write on-brand copy across paid social, display, CRM, email, YouTube, TV, and OOH, with a focus on mid-funnel paid social creative.
• Develop campaign concepts, messaging hierarchies, headlines, social hooks, subject lines, push notifications, and CRM journeys.
• Consult with local copywriting teams across sixteen markets and provide creative direction to channel owners and marketing stakeholders.
• Use Claude and Gemini for ideation, iteration, localization, prompt frameworks, and scalable creative workflows.
• Maintain tone-of-voice and messaging guidelines across eight brands and collaborate with designers, videographers, motion designers, and performance marketers.
• Interpret performance data, optimize copy for conversion, proofread materials, and manage content flows through Google Suite, Airtable, and Jira.

Requirements

• Based in or willing to relocate to Berlin or Warsaw.
• 8+ years of copywriting or communications experience, ideally across agency and in-house environments.
• Proven experience creating high-impact English-language copy for paid social, display, CRM, email, and YouTube.
• Bachelor’s or master’s degree in Communications, Marketing, Creative Writing, or a related field.
• Strategic thinking across multiple brands, markets, projects, and tones, combined with strong proofreading skills.
• Experience using LLMs in creative workflows and collaborating with local teams, channel owners, and marketing stakeholders.

Nice to have

• Experience with localization and machine translation workflows.
• Social media-focused or digital agency experience.
• Experience working with food or technology brands.
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch.

Culture & Benefits

• Work across eight global brands and sixteen markets.
• Close collaboration with creative, marketing, performance, and local market teams.
• Hands-on opportunity to develop AI-assisted creative tools and localization processes.
• Berlin-based work takes place at the Creative Studio in Moabit three days per week.

Hiring process

• Complete the application and submit a portfolio.
• The portfolio should demonstrate performance-driven digital copy, campaign thinking across brands or markets, and examples of AI-assisted or localization workflows.