Manager, Activation (Programmatic Advertising)

Location: London, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising and measurable business growth.

What you will do

• Manage a portfolio of priority client campaigns, including critical and high-spend campaigns.
• Oversee campaign strategies, monetization, billing procedures, and margin performance.
• Direct complex, multi-variant testing and provide recommendations for AI-driven measurement solutions.
• Resolve complex campaign issues using advanced reporting and technical expertise.
• Lead the implementation of new processes, tools, and automation initiatives.
• Manage and develop Campaign Management Executives while serving as a key contact for agency campaigns and internal stakeholders.

Requirements

• Experience in advertising operations, programmatic trading, or campaign management.
• Familiarity with multiple DSPs and a deep understanding of online advertising, targeting, DSP/SSP optimization, and relevant metrics.
• Proficiency in Excel and strong analytical, organizational, prioritization, and problem-solving skills.
• Ability to manage expectations, work at a fast pace, and communicate technical information to technical and non-technical audiences.
• Strong relationship-building skills, independent initiative, and a collaborative approach.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Hybrid working model focused on collaboration, creativity, and connection.
• Access to hirify.global and WPP networks for professional development and learning.
• Employee resource groups and regular in-office events.
• Medical, dental, vision, and group retirement plans.
• Paid time off, partner discounts, and employee mental health awareness days.