2 дня назад
Senior Integrated Campaign Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Integrated Campaign Manager (Fintech): Design and lead multi-channel, full-funnel B2B marketing campaigns that connect brand, product, and growth priorities with an accent on campaign strategy, cross-functional orchestration, and pipeline generation. Focus on translating business priorities into measurable buyer journeys, optimizing campaign performance, and building sales enablement for demand conversion.
Location: Remote in the United Kingdom
Company
develops trusted AI technology that helps financial institutions detect and prevent financial crime, fraud, and money laundering at scale.
What you will do
- Design and lead multi-channel, full-funnel campaigns aligned with strategic go-to-market and growth priorities.
- Translate business priorities into campaign goals, target audiences, messaging, buyer journeys, routes to market, and success metrics.
- Coordinate Product Marketing, Digital, Content, Communications, Creative, Regional Marketing, Partner Marketing, ADR, and Sales teams around integrated campaign strategies.
- Identify gaps in audience insight, market intelligence, positioning, product readiness, and sales follow-up, then coordinate solutions with stakeholders.
- Monitor campaign, lead, and pipeline performance and optimize messaging, targeting, channels, and follow-up.
- Build sales enablement, lead campaign reviews, and communicate performance, risks, recommendations, and next steps to senior stakeholders.
Requirements
- 8–10+ years of B2B marketing experience, including significant experience leading integrated or demand generation campaigns.
- Experience in SaaS, fintech, or enterprise technology.
- Ability to create measurable full-funnel campaign strategies that drive pipeline and revenue impact.
- Strong knowledge of audience segmentation, ICPs, positioning, buyer journeys, demand generation, and pipeline acceleration.
- Exceptional cross-functional leadership, stakeholder management, project management, and program management skills.
- Data-driven approach, strong executive communication, sound marketing judgment, and the ability to manage multiple complex initiatives in changing environments.
Nice to have
- Experience in B2B SaaS, fintech, fraud, financial crime, payments, banking technology, or enterprise financial services.
Culture & Benefits
- Marketing work is guided by mastery, autonomy, and purpose.
- Structured onboarding includes training, manager meetings, team connections, and access to company and team knowledge.
- Opportunity to shadow colleagues virtually or onsite at an office depending on work location.
- Early involvement in active projects and cross-functional collaboration.
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