Senior Product Marketing Specialist (Cardiology)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Location: J-One Tower, Chiyoda, Tokyo, Japan. Full-time onsite role with domestic and international travel required at 10β20%.
Company
Johnson & Johnson MedTech develops healthcare solutions, with Abiomed providing Impella, a catheter-based percutaneous Ventricular Assist Device for cardiology care in Japan.
What you will do
- Develop and execute marketing strategies for Impella in cardiology, promoting appropriate use and expanding market penetration.
- Identify market opportunities, unmet needs, and barriers to therapy adoption using physician and customer insights.
- Plan and run academic congresses, seminars, and advisory boards, and develop messaging and content to support physician behavior change.
- Collaborate with Sales, Health Care Solutions, Education, and other functions on cross-functional customer-focused initiatives.
- Identify new market opportunities and develop future key opinion leaders for Impella Therapy.
- Build zero-based strategic hypotheses, translate them into execution plans, and continuously refine the go-to-market strategy, value proposition, and key messages.
Requirements
- Bachelorβs degree or higher.
- Marketing experience in the medical device or healthcare industry.
- Ability to identify essential customer challenges and unmet needs.
- Ability to develop strategies from new perspectives, collaborate with internal and external stakeholders, and drive execution.
- Intermediate business-level English proficiency; TOEIC 800 or above is a guideline.
Nice to have
- Experience in cardiology.
- Product marketing experience.
- Experience launching new markets or therapies, market development, or leading cross-functional projects.
Culture & Benefits
- Work in an inclusive environment that values individual contributions, diversity, and dignity.
- Collaborate across marketing, sales, healthcare solutions, education, and other functions.
- Domestic and international travel opportunities, expected at 10β20%.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β