12 дней назад
B2B Paid Advertising Strategist - ABM Experience
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
B2B Paid Advertising Strategist - ABM Experience (Paid Social/Paid Media): Owning the execution, optimization, reporting, and growth of multi-channel B2B advertising campaigns with an accent on full-funnel strategy, budget pacing, and client communication. Focus on developing campaign strategies, optimizing bids and keywords, managing testing roadmaps, and using AI technologies to improve performance.
Location: Remote - Colombia
Company
is an AI-native growth firm combining marketing expertise with proprietary technology to help brands achieve measurable business outcomes.
What you will do
- Own the execution and performance of paid social and paid media campaigns across platforms including Google, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Bing.
- Build campaigns, manage production, optimize bids and performance, pace budgets, and complete quality assurance.
- Develop proactive channel strategies, identify risks and opportunities, and maintain client testing roadmaps.
- Prepare performance reports and weekly client recaps with insights, recommendations, and clear next steps.
- Coordinate internal communication with account leadership and specialists while managing deliverables and action items.
- Use data and AI technologies to improve business processes and campaign outcomes.
Requirements
- 2–3 years of digital marketing experience, including 1–2 years in an agency setting.
- At least 2 years of hands-on experience with two or more paid advertising channels.
- Experience with campaign development, bid optimization, keyword research, ad copy development, campaign strategy, and ongoing optimization.
- Proficiency with Google or Microsoft Office suites and Google Analytics.
- Strong understanding of full-funnel marketing, communication, organization, and project management.
- Advanced spoken and written English proficiency is required.
Culture & Benefits
- Fully flexible work environment with remote, in-office, or hybrid options; this role is listed as remote in Colombia.
- Base salary with commission opportunities.
- Prepaid medicine plan, paid social security, legal benefits, 15 paid vacation days, and Colombian national holidays.
- Two annual mental health recharge days, paid volunteer time, and an Employee Assistance Program.
- Professional development programs, growth and leadership opportunities, quarterly awards, and DEI initiatives.
- One-time 400,000 COP work-from-home stipend added to the first paycheck.
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