Digital Marketing Specialist (Email, Copywriting & Social Media)

Location: Scottsdale, Arizona, United States

Employment type: Full time

Company

hirify.global is an independent distributor of life, health, and wealth insurance products with a strong insurtech focus, supporting agents and clients nationwide.

What you will do

• Develop and execute email marketing strategies and campaigns across multiple sales divisions and target markets.
• Create conversion-focused copy for emails, social media, landing pages, and other digital marketing assets.
• Manage the email and digital marketing calendar across sales, marketing, events, and other stakeholders.
• Build campaigns for lead generation, lead nurturing, customer engagement, and adoption of company offerings.
• Monitor engagement and conversion data, identify trends, and recommend performance improvements.
• Collaborate with data teams and internal or external partners on segmentation, personalization, automation, social media, and campaign delivery.

Requirements

• 2–3 years of digital marketing experience.
• Strong knowledge of social media platforms, content management, scheduling tools, email marketing, and marketing automation.
• Ability to write clear, concise, persuasive, and engaging marketing copy.
• Experience creating responsive email campaigns that render effectively across major email platforms.
• Experience with B2B email marketing, deliverability, lead nurturing, campaign analytics, and conversion best practices.
• Strong analytical, organizational, collaborative, and attention-to-detail skills, with a willingness to test and continuously optimize campaigns.

Nice to have

• Bachelor’s degree.
• Experience in a highly regulated industry such as financial services or healthcare.
• Curiosity about emerging digital marketing technologies and tools.

Culture & Benefits

• Family-like, people-first environment within a hyper-growth company.
• Opportunities for professional development and career growth.
• Competitive compensation package and benefits for employees and families.
• Collaborative work with sales, marketing, data, and other internal teams.