Full-Stack Content Creator/Creative Strategist

Location: Austin, Texas, United States or Los Angeles, California, United States; Workplace: Hybrid

Company

hirify.global is a wellness brand offering mushroom coffee and using direct-response creative, customer insights, and data-backed iteration to drive growth.

What you will do

• Interpret creative performance data from Meta Ads, Motion, and Northbeam to guide iterations and new concepts.
• Research customer reviews, testimonials, and surveys to inform creative direction and audience messaging.
• Write UGC scripts with direct-response hooks, tension arcs, and value-driven calls to action.
• Develop 5–10 new advertising concepts each week across UGC, TikTok-style, founder-led, and testimonial formats.
• Plan and support shoots, including talent, props, sets, shot lists, and platform-native production.
• Guide editing, conduct retention audits, and version successful creatives across formats, durations, introductions, and CTA frameworks.

Requirements

• 3–5+ years of experience in DTC as a creative strategist, content creator, or hybrid professional.
• Deep experience with Meta Ads, UGC, and direct-response copywriting.
• Ability to analyze creative performance and turn findings into actionable iterations.
• Comfort meeting creators, running shoots, planning props, and providing detailed edit notes.
• Strong understanding of customer psychology, trend mapping, creative frameworks, retention editing, and project ownership.
• Ability to work in a hybrid arrangement in Austin or Los Angeles, with Los Angeles preferred for in-person shoots.

Nice to have

• Experience in high-growth environments and comfort with startup speed.

Culture & Benefits

• Lean, fast-moving environment focused on speed, ownership, and continuous improvement.
• Data-driven culture that prioritizes evidence over ego.
• Competitive salary with performance-based incentives.
• Equity opportunities in a rapidly growing brand.
• Collaborative team focused on creativity and measurable outcomes.

Hiring process

• Initial culture and values interview.
• Creative strategy test covering script writing, breakdowns, and an idea pitch.
• Final call with the team or founder, followed by an offer and onboarding.