Associate Director, Mainline Franchise (Pharmaceutical Marketing)

Location: Morristown, New Jersey, United States; onsite

Salary: $148,500–$214,500 annually

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines and vaccines through science, mRNA innovation, and AI-powered technologies.

What you will do

• Lead integrated brand strategies, franchise planning, strategic roadmaps, and growth initiatives across the Mainline portfolio.
• Own cross-franchise initiatives and align stakeholders across market access, sales, finance, legal, medical, global business units, and joint venture partners.
• Direct precision marketing through analytics, segmentation, targeting, customer insights, digital analytics, and performance measurement.
• Manage P&L accountability, promotional budgets, investment decisions, KPI frameworks, and ROI optimization.
• Lead omnichannel campaign development with creative agencies and vendors, including promotional material review and approval.
• For Vaxelis, serve as the primary hirify.global marketing lead within the joint venture partnership.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in pharmaceutical, healthcare, biotech, vaccine marketing, sales, strategy, or related agency work.
• Strategic thinking, analytical skills, and the ability to synthesize complex information into actionable strategies.
• Experience leading cross-functional teams without direct authority in a matrixed organization.
• Experience with tactical design, messaging, and omnichannel execution across multiple brands or campaigns.
• Availability for 10–15% travel and onsite work in Morristown, New Jersey.

Nice to have

• Master’s degree, MBA, or related qualification.
• Vaccine marketing and customer-facing vaccine experience.
• Expertise in precision marketing, customer analytics, marketing automation, digital tools, and analytics platforms.
• Experience with P&L ownership, creative agencies, third-party vendors, legal and medical review, and joint venture environments.
• Experience with agile, test-and-learn marketing and scaling innovative marketing approaches.

Culture & Benefits

• Work on treatments and vaccines supporting patients and communities worldwide.
• Collaborate across science, medicine, operations, and international business functions.
• Access mentoring, development opportunities, stretch roles, cross-functional mobility, and international mobility programs.
• Work in an inclusive, high-performing environment focused on innovation, AI-driven research, smart manufacturing, and mRNA platforms.
• Participate in company employee benefit programs.