Media Planning Manager

Location: Warsaw HQ, Poland; onsite role

Company

Procter & Gamble is a global consumer goods company with iconic brands including Gillette, Pampers, Oral-B, and Head & Shoulders.

What you will do

• Lead cross-channel media strategies across TV, digital, and other media touchpoints for P&G brands.
• Manage media investments, channel allocations, and budget adaptations to deliver business objectives.
• Coordinate digital media teams and collaborate with brand, design, data, sales, and external partners.
• Monitor campaign and media strategy performance, conduct competitive analysis, and recommend improvements.
• Evaluate emerging media opportunities and support innovation through external collaboration and digital consultants.
• Present campaign strategy recommendations and lead media business reviews with category teams.

Requirements

• Proven experience in strategic media planning across online and offline touchpoints in an agency or in-house environment.
• Experience managing large media budgets and understanding the media landscape.
• Knowledge of digital media platforms including Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, and Spotify.
• Strong strategic, analytical, interpersonal, collaboration, and stakeholder-management skills.
• Experience with media planning tools such as TGI and Microsoft Office.
• Fluent English required; CV must be submitted in English.

Nice to have

• Experience with consumer-packaged goods companies in a multinational environment.
• Experience managing teams.
• Experience or strong interest in managing complex projects with multiple partners.

Culture & Benefits

• Work within a global organization focused on leadership, innovation, responsible business, and citizenship.
• Collaborative environment involving multiple business functions, category teams, and external partners.
• Inclusive workplace committed to equal opportunity, diversity, and reasonable accommodation.