Paid Social Specialist (Retail)

Location: Remote within the United States; employees may be hired only in Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, or Wyoming. Occasional onsite work is expected.

Company

Bed Bath & Beyond is a retail company developing consumer-facing retail applications and related technology.

What you will do

• Build, launch, and optimize paid social campaigns across Meta, TikTok, Reddit, Pinterest, Snapchat, and other platforms.
• Own audience targeting, budget allocation, creative trafficking, account structure, audience segmentation, and exclusions.
• Run structured tests across creative variations, audiences, placements, and bidding strategies.
• Maintain pixel implementation, CAPI integrations, event configuration, product catalog hygiene, and campaign documentation.
• Monitor CAC, CVR, engagement, and spend pacing, turning performance data into weekly, monthly, and quarterly insights.
• Partner with creative, analytics, paid media, regional marketing, channel leads, and agency partners on cross-channel strategy and execution.

Requirements

• 2–3+ years of hands-on paid social campaign management experience.
• Required experience with Meta and TikTok; experience with Pinterest, Reddit, or Snapchat is beneficial.
• Experience running performance-driven paid social campaigns for omnichannel consumer brands.
• Strong understanding of campaign structure, audience targeting, creative testing, optimization, and performance data analysis.
• Bachelor’s degree in marketing or a related field.
• Ability to sit and/or stand for long periods and occasionally lift up to 25 pounds.

Culture & Benefits

• Inclusive culture focused on understanding, acceptance, respect, and diversity.
• 401(k) with a 6% match.
• Flexible schedules.
• Tuition reimbursement, leadership development, and mentorship programs.
• Onsite health clinic and fitness center.
• Employee Resource Groups, including LatinX, Black Employee Network, LGBTQIA+, Women’s Network, and Women in Tech.