TikTok & Instagram Reels Strategist (Travel)

Location: New York, NY; hybrid schedule with office work Tuesday through Thursday and fully remote work Mondays and Fridays

Salary: $68,000–$105,000 per year

Company

A global portfolio of high-growth companies delivering digital experiences for consumers and digital growth solutions for Fortune 100 clients, including The Points Guy.

What you will do

• Own the strategy for The Points Guy’s TikTok and Instagram Reels presence, including content direction and evolution.
• Collaborate with creators and on-camera talent by writing briefs and setting strategic direction.
• Build a proactive content calendar connecting platform trends, editorial priorities, and timely opportunities.
• Monitor algorithm behavior, competitive activity, and social search visibility to guide content decisions.
• Analyze performance beyond surface metrics and decide what to scale, improve, or stop.
• Develop a test-and-learn pipeline for formats, hooks, structures, and platform-native storytelling.

Requirements

• 3+ years of experience in social strategy with ownership of TikTok and/or Instagram Reels for a brand or publisher.
• Demonstrated ability to turn trends and algorithm signals into content decisions that perform.
• Strong data interpretation, writing, briefing, and recommendation skills.
• Experience managing a content calendar in a fast-moving environment.
• Familiarity with points, miles, and travel rewards culture.
• Experience with editorial or compliance guidelines for financial or regulated content.

Nice to have

• Editing experience with CapCut, Premiere, or similar tools.
• Experience working in a strategist-and-creator model.
• Background in travel, personal finance, affiliate, or performance-driven content.

Culture & Benefits

• Health insurance covering medical, dental, and vision care.
• Life insurance, short- and long-term disability insurance, flexible spending accounts, and an employee assistance program.
• 401(k) with company match.
• Paid parental bonding benefit and holiday pay.
• Flexible paid time off, with 20 days annually for full-time employees and 25 days after five years of service.
• Commitment to diverse, inclusive teams and equal employment opportunities.

Hiring process

• Expect live conversations with hirify.global teammates before an offer is made.
• Recruiting communication is sent through official hirify.global or portfolio business email addresses.