Strategy Manager (AI)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising and measurable growth for leading brands.

What you will do

• Develop strategic planning support for Google B2B products targeting SMB and enterprise audiences.
• Analyze market, industry, and competitor trends through research reports and snapshots.
• Identify valuable audiences and translate research into actionable insights and hypotheses.
• Align marketing objectives, campaign KPIs, creative messaging, audience needs, and media plans.
• Adapt media plans to local nuances across EMEA and identify new channels and tactics to test.
• Manage research tasks and strategic projects, contribute to brainstorms, collaborate across disciplines, and create reports and presentation materials.

Requirements

• Experience in media or marketing; B2B experience is preferred.
• Strong problem-solving, critical-thinking, organizational, and communication skills.
• Knowledge of emerging media platforms, partners, and formats.
• Ability to organize and enrich data to develop hypotheses and surface insights.
• Strong proficiency with Excel or Google Sheets and confidence using Google Workspace or Microsoft Office.
• Interest in learning about AI and adapting effectively to ambiguity and change.

Nice to have

• Experience with audience planning tools.
• Fluency in audience planning tools and prior B2B media or marketing experience.

Culture & Benefits

• Collaborative environment focused on learning, growth, trust, and respect.
• Access to global hirify.global and WPP networks for professional connections and development.
• Employee resource groups and frequent in-office events.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.