Senior Manager - Category Management, Marketing - Sonic

Location: Atlanta Support Center, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Develop short- and long-term category, product, packaging, and growth strategies for Sonic’s beverages, snacks, and sides.
• Lead the innovation pipeline from opportunity identification and concept development through product testing, commercialization, launch, and post-launch evaluation.
• Manage market testing, launch readiness, stage-gate deliverables, operational alignment, training requirements, and launch materials.
• Partner with Culinary, Marketing, Supply Chain, Operations, Finance, Consumer Insights, senior leadership, and other cross-functional stakeholders.
• Analyze category, product, promotion, consumer, marketplace, competitive, and operational performance to identify growth and profitability opportunities.
• Manage one Category Specialist and present data-driven recommendations to senior leadership.

Requirements

• 7+ years of experience in category or brand management.
• Business acumen, including knowledge of market trends, consumers, competitors, and P&L.
• Experience taking product ideas from ideation through execution.
• Strong strategic thinking, problem-solving, project management, organization, and prioritization skills.
• Excellent communication and presentation skills, including the ability to explain complex concepts in practical business terms.
• Strong proficiency in Excel, Word, and PowerPoint; a four-year degree is preferred.

Culture & Benefits

• Work in a fast-paced, dynamic marketing organization with multiple well-known restaurant brands.
• Collaborate across Culinary, Marketing, Supply Chain, Operations, Finance, and Consumer Insights.
• Contribute to initiatives designed to improve customer experiences, sales, profitability, and brand differentiation.