Category Management Specialist, Marketing - Sonic

Location: Onsite at the Atlanta Support Center in Sandy Springs, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Support SONIC category management strategies and brand and business objectives.
• Gather and communicate industry performance data, category trends, market insights, and competitor pricing strategies.
• Analyze internal sales data, customer feedback, and competitive information to evaluate menu performance and identify improvement opportunities.
• Support menu optimization across restaurant and digital channels.
• Coordinate product tests, evaluations, and system-wide launches.
• Manage administrative processes for product naming, legal and research requests, communication plans, and timelines.

Requirements

• Four-year degree in Marketing or Business preferred.
• At least 2 years of experience in Marketing, Data & Analytics, or a related field.
• Understanding of brand marketing, consumer behavior, and category trends within the QSR industry.
• Ability to analyze data and consumer insights to support business recommendations and category strategies.
• Strong organization, presentation, storytelling, collaboration, and project timeline management skills.
• Proficiency in Microsoft Office Suite, including PowerPoint and Excel.

Nice to have

• Experience in the QSR industry.
• Interest in food, beverage, and marketing trends.

Culture & Benefits

• Fast-paced, dynamic environment with changing business priorities.
• Cross-functional collaboration with operations, supply chain, field, and marketing teams.
• Opportunity to contribute to menu strategies and guest experiences across a major restaurant brand portfolio.